Thank you all for being here today. As most of you know, I called this meeting to present and deliver an idea for an innovative product. OK. So here’s the pitch. It’s for a new brand of gum. The following is the scenario:
[Birds are chirping on a beautiful sunny day, trees are shading a sidewalk on North Main Street in Albany, New York. The trees are creating a silhouette of leaves against the gray cement walkway. Houses line both sides of the street, a man is gardening and a woman is walking her poodle. A very commonplace city, if you will.]
[All of a sudden a red sporty Corvette-like car whizzes by these people, passed the parked cars. As the sound of the moving car comes to a stop at a red light on Washington Avenue and North Main Street, a casual runner also comes to a halt right beside the flashy vehicle.]
[Suddenly, the operator of the car, revving the engine, and the runner make heated eye contact, signaling the upcoming “competition” between the two.]
[The sweaty runner pops a piece of Jolt gum into his mouth, showing the package. As the light turns green, he’s off like a shot, full speed. He ends up leaving the car in the dust.]
Now, it’s the same commercial but the scene switches over to a college lecture hall.
[100 students. Seats are leveled in increasing height, similar to a flight of stairs. One student is dozing off.]
[The professor, a white haired elderly man with a beard and a mustache, somewhat resembles the psychoanalyst Freud. He is lecturing about cognitive processes of the mind. The blackboard has chalk drawings of the brain.]
[The sound begins to fade out as the sleepy student is focused on and begins to fall asleep. He or she realizes his or her exhaustion and begins chewing a piece of Jolt gum, just as the runner had done before. The student is suddenly stirred awake.]
“Need a perk up? Morning coffee not getting the job done?
Jolt gum. From the makers of Jolt soda. Each piece of gum is equal to one cup of caffeinated coffee. It’s like having your own personal drill sergeant in a minty, rectangular rejuvenator.” [Announcer]
At this point the scene reverts back to the lecture hall.
[An actual drill sergeant appears on the student’s shoulder. He is of black decent with the common uniform of an army drill sergeant.]
He screams, “Wake up! You have a test next week on the left cortex of the brain, Maggot!”
[Yelling profusely at the student right in her ear.]
Revert back to the runner.
[Drill sergeant appears again]
“Move, move, move! What do you think this is a walk in the park?!”
At the end of the commercial, a metal-like noise such as a hammer hitting an anvil sounds.
“Wake up, Maggot!” [Drill sergeant]
“Do you Jolt?” [Announcer]
Thank you again for your time. Any suggestions or comments?
[Birds are chirping on a beautiful sunny day, trees are shading a sidewalk on North Main Street in Albany, New York. The trees are creating a silhouette of leaves against the gray cement walkway. Houses line both sides of the street, a man is gardening and a woman is walking her poodle. A very commonplace city, if you will.]
[All of a sudden a red sporty Corvette-like car whizzes by these people, passed the parked cars. As the sound of the moving car comes to a stop at a red light on Washington Avenue and North Main Street, a casual runner also comes to a halt right beside the flashy vehicle.]
[Suddenly, the operator of the car, revving the engine, and the runner make heated eye contact, signaling the upcoming “competition” between the two.]
[The sweaty runner pops a piece of Jolt gum into his mouth, showing the package. As the light turns green, he’s off like a shot, full speed. He ends up leaving the car in the dust.]
Now, it’s the same commercial but the scene switches over to a college lecture hall.
[100 students. Seats are leveled in increasing height, similar to a flight of stairs. One student is dozing off.]
[The professor, a white haired elderly man with a beard and a mustache, somewhat resembles the psychoanalyst Freud. He is lecturing about cognitive processes of the mind. The blackboard has chalk drawings of the brain.]
[The sound begins to fade out as the sleepy student is focused on and begins to fall asleep. He or she realizes his or her exhaustion and begins chewing a piece of Jolt gum, just as the runner had done before. The student is suddenly stirred awake.]
“Need a perk up? Morning coffee not getting the job done?
Jolt gum. From the makers of Jolt soda. Each piece of gum is equal to one cup of caffeinated coffee. It’s like having your own personal drill sergeant in a minty, rectangular rejuvenator.” [Announcer]
At this point the scene reverts back to the lecture hall.
[An actual drill sergeant appears on the student’s shoulder. He is of black decent with the common uniform of an army drill sergeant.]
He screams, “Wake up! You have a test next week on the left cortex of the brain, Maggot!”
[Yelling profusely at the student right in her ear.]
Revert back to the runner.
[Drill sergeant appears again]
“Move, move, move! What do you think this is a walk in the park?!”
At the end of the commercial, a metal-like noise such as a hammer hitting an anvil sounds.
“Wake up, Maggot!” [Drill sergeant]
“Do you Jolt?” [Announcer]
Thank you again for your time. Any suggestions or comments?
Posts
